Aaron Robinson

I blend strategy and analytics, and then translate complex topics to diverse audiences. Think using data science to analyze millions of digital ads and extracting the key insights for advertisers, creating presentations based on academic research explaining the biological roots of altruism, reporting on political action committee fundraising to technology C-suite executives, building training programs on tricky topics of bullying and research misconduct in academic institutions, and guiding senior citizen political volunteers through a router reset to keep campaign outreach running.

Love to race in triathlons, travel (past trips to the Galapagos Islands and the original LEGOLAND in Billund, Denmark), and bake brown button, triple chocolate chip, Nutella-stuffed cookies.

Experience

Senior Manager in Digital Media for Multi-touch Attribution at Nielsen. I lead a team of MTA analytical consultants in marketing analytical projects for Fortune 500 clients to translate millions of data points into actionable insights and digital marketing recommendations. Our team guides clients through the end-to-end MTA process, including defining digital media business questions and objectives with clients and their media agencies, project management, implementation of and execution of modeling activities, and delivering results, insights, and recommendations. I also collaborate with colleagues in engineering, product, and data science as part of a cross-functional team tasked with creating the next version of Nielsen MTA. I oversee five pilot clients projects, test new technology, and advise on functionality, prioritization of features, and product strategy.

Presentation design in PowerPoint, Keynote, and Prezi, with special expertise in academic material. Portfolio coming online soon.

Blog about products and services I love. I'm a maximizer, so I do a lot of research, and share it here. I call it the Rational Maximizer Blog.

Website design and development. Udemy-taught (MOOC) web developer. I code in HTML, CSS, and Javascript. I'm also proficient in basic SQL and R statistical package.

Co-Founder of Bamboo Supply Co. Sold bamboo socks, shirts, underwear, subscriptions, giftboxes, and sheets. Acquired March 2017.

Operations and Logistics Manager at Uber. Executed experiments and statistcal analyses, analyzed user behavior, and created strategic sales and marketing plans. 2016-2017.

Customer Operations Manager for Parametric Dining. Product strategy, data analysis, and stadium operations support. 2013 - 2015. Acquired March 2016.

Deputy Operations Director and Technology Director for 2012 Barack Obama presidential reelection campaign in North Carolina.

Analyst for Google's public policy team and on the People Technology and Operations team. 2008 - 2012.

Education

Master of Science in Marketing, 2016, Kellogg School of Management at Northwestern University. Studied neural response to political cues (Fortune coverage), influence of politics on consumption behavior, and decision-making strategies.

Bachelor of Arts in Economics, May 2008, Magna Cum Laude, Washington University in St. Louis.

Getting Started

Apple

I've been fortunate to be around technology since I was born. That's my dad and me working on his dissertation. No, I didn't get any authorship credit. The filter on the photo is called "This photo was taken on a real camera in 1986."

Contact Me